Vivek Paul is a global thought leader in media-tech Innovations ,and focuses on intellectual capital to drive transformational change cutting across music business, creativity and humanity. His life is devoted to building global scale products and services combining his ethical beliefs towards helping the next generations of artists, creative entrepreneurs and leaders.
Vivek serves as a Business Strategist & Advisor to the Founder & CEO at Malsons Media. He is instrumental in the creation of the creative incubation business model of Malsons empowering 40 billion-plus socially active digital universe. This includes mainstream and emerging artists such as Indian Pop Icon Jubin Nautiyal, SOCAN’s “Lyricist of the Year” 2025, and Shubh (Punjabi Hip-Hop Rapper). Malson’s first equity investment deal and multiple equitable strategic partnerships.
Vivek Paul is also the Founder of Gatsvy Consulting, fulfilling the market gap and solving market problems by nurturing and developing early stage startups emerging from the U.S., SE Asia, and the Indian market. Gatsvy specializes in propagating intellectual capital and its applicability in the intersection of humanity, creativity and technology. So far he has impacted multiple industry verticals including entertainment, music, film, sports, education, telecom, OEM, live entertainment, AI and not-for-profit ventures, transacting over $400 million (USD) in revenues and $50 million in equity based financing.
With his vast experience in the entertainment & music industry which contributed immensely in enabling the foundation of the entertainment industry. Since the 1990’s – he has contributed towards Product Design, Content Innovations, Artificial Intelligence, Space Tech, completed seven M&A’s, accomplished over 50 business plans resulting in global media-tech investments in India and been in pioneering positions in the digital media landscape.
In addition to holding management positions at Pepsi, Channel [V], Soundbuzz, Motorola, Sony Music and Migme, Vivek has also given his time to aid in a pro-bono capacity as well. He serves as a board advisor to various non-for-profit ventures focused on the upliftment of Folk Musicians, Girl Child Education, Fashion Industry workers, Breast Cancer Awareness, Ethical AI practices and Sustainability. He’s played a key marketing role in international artists touring Asia ,and performing in India, which includes handling the biggest music awards, and viewer choice categories.
With degrees from Berklee College of Music, London School of Journalism, WIPO and Stanford University, Vivek has created careers that span three decades and been an active force in the five large transformation cycles of the creative businesses.