Sam Hayflich is a Director on the Creative Music Strategy team at Paramount Global. In her current role, Sam oversees all aspects of music for unscripted programming in content across Paramount Global brands.

She and her team work closely with composers, music libraries, independent music supervisors, production partners, labels, publishers, and artists to strategically integrate music in impactful ways while executing the branded sound that defines each show. She also oversees social and promotional initiatives that amplify music stories and highlight rising artists and new releases used in MTV programming.

During her time at Paramount Global, Sam has supervised music for MTV’s 16 & Recovering, VH1’s Couples Therapy, Family Therapy, Basketball Wives, and Black Ink Crew, as well as branded spots in partnership with Lexus, Pepsi, Spotify, and more.