March 16-19 2025 - Burbank, California

Biography

Raphaella Lima

Global Music Supervision, Partnerships & Marketing, Electronic Arts

With over 22 years at Electronic Arts (EA), Raphaella Lima stands at the forefront of music partnerships and marketing in the gaming industry. As a trailblazer in Global Music Partnerships and Marketing, Raphaella transforms music into international brand assets and culturally resonant campaigns that connect with audiences worldwide.

Leveraging her extensive industry expertise, early access to groundbreaking artists, and data-driven consumer insights, Raphaella creates impactful music marketing programs. Her initiatives not only align with product objectives but also elevate artists’ careers and foster organic engagement across global platforms.

As a Music Supervisor, Raphaella is instrumental in curating and programming music for some of EA’s most iconic franchises, including EA Sports FC, Madden, Need for Speed, and The Sims. Her contributions extend to the creation of custom songs, enriching the gaming experience with dynamic soundtracks that resonate with players and define cultural moments.

Raphaella’s work exemplifies the fusion of music, gaming, and innovation, making her a visionary leader in the industry.