Nikhil Dwivedi is a visionary entrepreneur and the Founder & CEO of EYP Creations Pvt. Ltd., one of India’s most influential entertainment powerhouses. Since launching the company in 2014, he has transformed an emerging Punjabi music landscape into a globally recognized cultural movement, professionalizing the ecosystem and pioneering a 360° artist-first model.

Under his leadership, EYP manages over 32 leading artists including Jassie Gill, B Praak, Gurnazar, Parmish Verma, and Yuvraj Hans, executing more than 1,200 campaigns annually across music, live events, brand partnerships, digital marketing, and content IPs. In 2024, EYP marked its 10-year milestone, which was a decade defined by scale, innovation, and global impact.

Expanding internationally, Nikhil established EYP Canada to amplify South Asian talent worldwide, alongside launching UR Debut in India and Canada, which are incubator platforms dedicated to discovering and shaping the next generation of global stars.

Blending cultural insight with strategic execution, Nikhil continues to build platforms that elevate Indian music onto the world stage while redefining the business of entertainment.