Before joining Virgin Music Group, Mr. Reeve was Head of Creative Sync + Sync A&R at Hidden Track Music, a tastemaker music placement and sync licensing boutique he founded in 2008, which proudly represented labels, publishers, songwriters & artists, and serviced to film, television, trailers, advertising, sports and video games for almost two decades.
Artist clients included Alice Merton, Alina Baraz, Alt-J, Amy Shark, bbno$, Beach Bunny, Big Boi, The Blaze, The Boxer Rebellion, Caamp, CHVRCHES, Courtney Barnett, The Crystal Method, Dawes, Dillon Francis, Diplo, DMA’S, Emeli Sandé, Empress Of, Fitz and the Tantrums, Flume, Gang of Youths, Gesaffelstein, Goldroom, Gotye, Haim, Jack Johnson, Kaiser Chiefs, Lime Cordiale, Major Lazer, Margo Price, Niia, Noel Gallagher’s High-Flying Birds, Oasis, Panama, Paul Weller, Porter Robinson, SAINt JHN, SEB, Silversun Pickups, Sir Sly, St. Lucia, Sturgill Simpson, Tash Sultana, Tegan and Sara, The Temper Trap, Tiësto, Tom Morello, Tom Odell, Tourist, Tove Lo, The Vaccines, Vance Joy and Ziggy Marley.
Label clients included Big Brother Recordings, Brushfire Records, Chess Club, Dangerbird Records, Future Classic, Guin Records, Harvest Records, HITCO, Kitsuné Musique, mtheory, Mom + Pop Music, Mushroom Group [I OH YOU, Ivy League, Liberation], Musical Freedom, Nat Geo, Neon Gold, NEST, OWSLA, Savoir Faire, Sweat Entertainment, Sweat It Out, Tuff Gong Worldwide and The Windish Agency. Publishing clients included Lava Publishing and Ministry of Sound Publishing.
A publishing arm was established in 2012, with Norwegian electronic duo (and sync dream) Lemaitre being the first set of writers to sign to Hidden Track Music.
Courtney Barnett, Haim, Margo Price and Silversun Pickups were all nominated for Best New Artist Grammy while signed to Hidden Track Music for sync. And in 2022, decade-long sync client Major Lazer officially achieved diamond status with “Lean On (feat. MØ & DJ Snake)” — only the 62nd single in history to reach 10x platinum in the United States.
To date, Mr. Reeve has signed over 2.5k artists, has licensed and/or negotiated over 10k sync uses, and has licensed over $75m+ in sync licensing income.
In 2008, Mr. Reeve started the company simply as a side hustle and passionate hobby, working with then-unknown artists Gotye and The Temper Trap, before fully resurrecting it in April 2011, after departing independent record label Dangerbird Records, where he was Head of Creative Licensing for Film, TV, Advertising & Video Games, representing all the artists on the label (Fitz and The Tantrums, Silversun Pickups), as well as its publishing and management (Eagles of Death Metal, The Fratellis) arms.
Prior to joining the label in 2008, he was at Revolution Studios for almost six years under the tutelage of mentor Denise (Luiso) Morello, music coordinating over 25 films & soundtracks, including (the platinum-selling Grammy nominated) Across The Universe, Are We Done Yet?, Rocky Balboa, Rent, xXx: State of the Union, Are We There Yet?, Christmas With the Kranks, White Chicks, 13 Going on 30 and Hellboy.
After completing an internship with Robert Redford, Mr. Reeve started his career in entertainment at A Band Apart/Miramax Films, where he assisted director Quentin Tarantino and producer Lawrence Bender on such films as Jackie Brown and Good Will Hunting.