Josh Mateer serves as the Head of A&R for TikTok’s groundbreaking artist and label services platform, SoundOn. In this role, he spearheads signing strategy and artist development across Europe, driving SoundOn’s mission to empower artists and deliver global success. Since its U.K. launch, SoundOn has rapidly built a reputation for generating hit records, collaborating with a diverse roster of talent including Leostaytrill, Niklas Dee, M Huncho, Potter Payper, Sidemen, Craig David, Taylor Bickett, Alan Walker, Charlie Jeer, Rain Radio, Kenya Grace, Disco Lines, Piri & Tommy, Chloe Adams, The Stickmen Project, The Academic, Grace Gachot, Florence Road, Wes Nelson, and many more.

Joining SoundOn in 2022, Mateer brought with him over a decade of distinguished experience in the music industry, having held senior A&R and marketing positions at Warner Music Group and Sony Music Entertainment in London and Los Angeles. During his tenure at major labels, Mateer played a pivotal role in developing and supporting globally recognized artists, cementing his reputation as a forward-thinking industry leader.

In addition to his label experience, Mateer has managed the business affairs of multiple Grammy Award-winning record producers, showcasing his versatility and deep understanding of the music ecosystem. He has also achieved success in the UK’s live music sector, further diversifying his portfolio of expertise.

Mateer’s innovative approach to artist development, coupled with his extensive background across A&R, marketing, and live music, positions him as a transformative force in the evolving music landscape. He brings unparalleled insights into the intersection of technology, creativity, and artist empowerment, making him an indispensable voice in the future of the music industry.