Joe Belliotti is an industry-recognized leader at the intersection of music, brands, and technology. During his time as the Head of Global Music at the Coca-Cola Company, Joe created globally-renowned music campaigns and artist partnerships for the company’s portfolio of brands.
Currently, Joe is the driving force behind How Music Grows Brands, which is a company that specializes in helping brands grow their reach and impact through engagement with artists and music from around the world.
He has been named multiple times on the Billboard Power List and in the Billboard Branding Power Players report.
His thought leadership is frequently featured in the media, including Forbes, Ad Age, Variety and Fast Company.
Prior to launching How Music Grows Brands, he served as Sr. Vice President, The Songtradr Group.