Jason Peterson is an entrepreneur, attorney, and producer with more than 20 years of experience at the intersection of entertainment, technology, media, and intellectual property. He is the Founder & CEO of GoDigital, a multinational media and technology company connecting content, community, and commerce across music, entertainment, and sports. His legal background and experience building businesses around emerging technologies give him a unique perspective on the evolving role of AI in entertainment, including questions around copyright, ownership, licensing, creator rights, consent, and the responsible use of technology.
Throughout his career, Jason has worked with artists including Janet Jackson, T.I., Master P, Jason Derulo, Pitbull, Psy, and Daddy Yankee, while leading acquisitions, investing in emerging technologies, and helping shape the future of the creator economy. GoDigital’s portfolio includes GoDigital Music, Sound Royalties, NGLmitú, and YogaWorks. He has also produced numerous award-winning music videos, including Janet Jackson & Daddy Yankee’s “Made for Now,” Switchfoot’s “Stars,” and TobyMac’s “Boom’in.”
Jason has been recognized by Billboard as one of its Top 50 Indie, Top 40 Under 40, and Top Latin Power Players, and by the Los Angeles Business Journal as a Top 30 Entrepreneur Under 30. He has served on boards and committees including A2IM, MERLIN, WIN, RDx, OTT.x, City of Hope, the Recording Academy Government Advocacy Committee, the Stanford Disruptive Technologies Council, and the USC Business of Cinematic Arts Advisory Board. He holds a Juris Doctor from Pepperdine University and a business degree in Cinema-Television from USC’s Marshall School of Business.