Ebo Quansah is the Head of Artist-Fan Experiences at YouTube and founder of YouTube’s Fandom Program, where he leads the products and experiences designed to propel artist careers – turning discoverers into devoted fans who show up, spend, and stay.

A Ghanaian-born graduate of Princeton University, Ebo has built his career at the intersection of music, technology, and culture. He’s also the founder of Rhythm & Roots, a cultural homecoming that brings an artist’s roots, community, and lived experiences to the forefront.

Ebo’s leadership centers on one of the music industry’s most critical opportunities: turning the audience an artist already reaches into a fandom that sustains and grows their career.