Richard Yaffa oversees brand partnerships, media sales, and live experiences for the world’s largest music entertainment company – Universal Music Group.

As a global industry leader with over 25 years of experience in the entertainment, events, media, sports, content, new technology and cause marketing arenas, he brings a distinct perspective to building businesses and enterprise value through his unique experience in the convergence of content, experience, media and brands.

Since stepping into his role at UMGB, the team has continued to reinvent cultural experiences and lead brands into uncharted territory with exciting new multifaceted and multi-artist partnerships.