As the CEO and co-founder of swsh, Alexandra Debow is at the forefront of rethinking how artists and brands cultivate community. swsh serves as a shared photo album that transforms ephemeral live event moments into lasting connections, enabling marketing teams to own their user-generated content and turn casual listeners into dedicated superfans.

An alum of NYU Tandon’s Computer Engineering program and a prestigious Thiel Fellow, Alexandra blends technical rigor with a deep passion for the fan experience. From festival grounds to digital ecosystems, she is dedicated to bridging the gap between physical experiences and long-term audience loyalty.

Alexandra is a leading voice on the future of social connection and the evolving value of the superfan economy.