Danica Bates is VP, Music at Paramount, where she supports the music needs of the marketing divisions for TV + Streaming. She leads all song clearances in the marketing space and serves as an in-house music supervisor, collaborating with creative teams to bring their ideas to life.

Her work spans everything from tracking down the perfect song to commissioning original music, coordinating artist partnerships, and producing fresh takes on well-known tracks. She partners with record labels, publishers, managers, and composers to secure syncs that define the sound of Paramount’s most celebrated campaigns.

Prior to Paramount, she began her career at a commercial music house, collaborating closely with composers and learning the ins and outs of original music production. She later served as the in-house music producer at global ad agency MullenLowe, crafting soundtracks for national campaigns for brands such as Acura, Patrón Tequila, Whole Foods, and Ulta Beauty.